Hello & Salams
I am Elena, the founder of Muslim Travel Girl and pioneer of the DIY Umrah movement; I've helped over 1.7 million Muslims worldwide transform their travel dreams into reality without breaking the bank.
My journey from a Bulgarian convert to a leading voice in Muslim travel and personal development embodies the transformation I now help others achieve.
With an MSc in Islamic Finance and recognition as the first female Chartered Islamic Marketer (CIMA) in the UK, I blend expertise with real-world experience.
My work has been featured in the New York Times, Lonely Planet, BBC, and major Muslim media outlets, establishing me as a trusted authority in Muslim-friendly luxury travel and points hacking.
My signature achievement?
Creating the DIY Umrah concept has saved thousands of Muslims money on their spiritual journeys. By teaching travellers how to navigate points, miles, and travel hacking, I've helped hundreds of individuals experience luxury travel worth over £100,000 for a fraction of the cost.
From staying at the Hilton for a year to maximize points to flying business class regularly, I don't just teach these strategies—I live them.
But my mission extends beyond travel. As a single mother, successful entrepreneur, and certified coach, I empower Muslim women to create their dream lives. Through my courses, speaking engagements, and mentoring programs, I share practical strategies for personal growth, business development, and lifestyle transformation.
What sets my approach apart is the blend of practical expertise and personal understanding. Having navigated major life transitions—from international moves to divorce, career changes to personal reinvention—I bring both professional knowledge and lived experience to my teaching.
I regularly speak at international conferences, consult with major brands like Airbnb and Expedia, and create content that bridges the gap between luxury travel aspirations and practical reality.
My work has helped establish industry standards for Muslim-friendly travel and has been recognized with multiple awards in the travel blogging sphere.
Whether you're looking to master travel hacking, grow your business, or transform your life, my courses and resources provide the practical strategies and supportive guidance you need.
I believe in making luxury experiences accessible, personal growth achievable, and success attainable for every individual.
Partner Collaborations: I work with luxury hotels, halal-friendly brands, and travel companies to create authentic content and meaningful connections in the Muslim travel market.
For partnership opportunities, speaking engagements, or brand collaborations, reach out to hello@muslimtravelgirl.com.